Ben Ball

FD Buyer: Let's Try Coordinating the Time of Category Reviews

March 8, 2010

FROM RETAILWIRE:
Let's say you're a manufacturer with a new product breakthrough, and you're ready to present it to the trade this month. But let's also say that several of your key retailers won't be reviewing your category until the following January. Would an effort at standardizing which categories are reviewed when be beneficial for the industry?      [more...]

Pluses and minuses on this one.

Pluses are well summarized by Warren.

Biggest minus that comes to mind is for small manufacturers with a large regional or even national footprint. Most of these folks have a relatively small sales and category development staff. So the workload of trying to hit every customer's category review in the same month might be a real killer.

On balance though, seems like a good idea.