![[Image of: RetailWire Logo and Tagline]](/images/branding/retailwire-logo-and-tagline.jpg){kind=logo}
![[Image of: RetailWire Logo and Tagline (for print)]](/images/branding/print-header.jpg)
![[Image of: Discussions button]](/images/buttons/discussions-inactive.jpg)
![[Image of: Business Tips button]](/images/buttons/business-tips-inactive.jpg)
![[Image of: Braintrust Panel button]](/images/buttons/braintrust-panel-inactive.jpg)
![[Image of: News and Other Resources Button]](/images/buttons/news-and-resources-inactive.jpg)
Also from George Anderson...
Links by George
[none]
More Blog Entries
![[Image of: Cisco banner - New Webinar Series - The Connected Mobile Experience - Register Now]](/public/images/banners/806.jpg?cb=35854473)
![[Image Of: Email and print icons]](/images/buttons/email-and-print.jpg){kind=small}
![[Image of: George Anderson]](/public/people/10.gif)
George Anderson
Editor-in-Chief/Associate PublisherRetailWire LLC
Who Needs Call Centers When There's Twitter?
December 4, 2012
FROM RETAILWIRE:
Recent mechanical failures of appliances purchased from a single retailer resulted in a call to the chain's service department. After dealing with service reps for over an hour and getting nowhere, the customer took to social media. Will consumers taking their complaints directly to social media make retailers reassess call center operations?
[more...]
I should note that I went online to express thanks when the company addressed the issue in the end. My guess is there are many others who complain and never take that second step, which leaves just the negative comments online for others to see.
![[Image of: Twitter Icon]](/images/buttons/follow-us-twitter-icon.jpg "Follow us on Twitter"){kind=icon}
![[Image of: Facebook Icon]](/images/buttons/follow-us-facebook-icon.jpg "Follow us on Facebook"){kind=icon}
![[Image of: LinkedIn Icon]](/images/buttons/follow-us-linkedin-icon.jpg "Follow us on LinkedIn"){kind=icon}
![[Image of: RSS Icon]](/images/buttons/follow-us-rss-icon.jpg "Follow us via our RSS feed"){kind=icon}
![[Image of: IRI banner - A Business Tip from IRI - New Product Pacesetters: Part 1 - Targeted Innovation DOWNLOAD HERE...]](/public/images/banners/804.jpg?cb=76789168)
or transmitted in any form or by any means except as may be expressly permitted in writing by the copyright owner.
