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Murphy's Takes a Whrrl with Rewards Program
July 10, 2010
FROM RETAILWIRE:
Murphy's USA is testing a new rewards program with Whrrl, a location-based service that enables consumers to earn points leading to a wide variety of prizes when they check in at the chain's roughly 1,100 stations. What are your thoughts on the Murphy USA rewards program test?
[more...]
Rewards programs as a whole seem to be underutilized. I believe retailers receive a benefit even for the concept.
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