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Also from Sandy Miller...

Braintrust Resource

Miller Zell, Inc.
Store Brand Equity and Incremental Sales
Activating the store environment to build brand equity & trial (PDF)

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Sandy Miller

President
Miller Zell

Calorie Counts Influence Menu Readers

February 17, 2010

FROM RETAILWIRE:
While at least one study of low-income consumers showed calorie counts on menus did little to influence purchases in restaurants, two other studies published on the website of the American Journal of Public Health suggest putting calories on the menu could play a significant role in helping address obesity. Will calories and other nutritional information listed on menus help to reduce obesity in the U.S.?      [more...]

MY COMMENTARY:

This is an excellent idea which could be "messed up" if the government gets involved.

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