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Retail TouchPoints: Forrester Research Highlights Impact of Location-Based Marketing
February 7, 2012
FROM RETAILWIRE:
A recent Forrester Research survey indicated that 114 million U.S. smartphone users employ check-in services. Forrester predicts that number will grow to 159 million by 2015. What type of offers, incentives or rewards do expect will drive mobile check-ins for retailers in years ahead?
[more...]
Wow!, "114 million U.S. smartphone users employ check-in services." That's of the 90.1 million total smartphone users in 2011 (source, eMarketer, Aug 2011). Thanks, Forrester Research, for that totally questionable report.
But regardless of the source of information regarding total U.S. smartphones, Roger Saunders, Forrester's assertion (it's definitely not a fact) assumes that EVERY U.S. smartphone owner uses mobile check-in. It is here that we must employ Jamie Tenser's BSQ.
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