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BrainTrust Query: How Much Does a Free Cone from Baskin-Robbins Really Cost?
February 24, 2010
FROM RETAILWIRE:
Nothing says happy birthday like ice cream. Especially when that ice cream comes free from Baskin-Robbins. Wait a sec. Was it really free? Let's take a closer look. What do you think of Baskin-Robbins' free-cone-on-your-birthday promotion, given its requirements?
[more...]
It's a heck of a bargain for Baskin-Robbins if they can get people to do it. I recall being at a Kmart recently where everyone was turning down $10-off coupons for just providing their e-mail address. Not being judgmental, because everyone is entitled to their own choice, but I'd certainly never give out all that info just for an ice cream cone. Data has a habit of slipping out all over the place, no matter what anybody says.
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