Doron Levy

The Purchasing Power of Om

November 7, 2011

FROM RETAILWIRE:
More stores are offering complimentary drinks, posh private events after hours, and cushy seating in order to get shoppers to relax enough to pull out their wallets. Increasingly, there is science behind it. What do you think of encouraging relaxation as an in-store selling tool?      [more...]

Well, I always have been a big supporter of limiting distractions within the selling space and I guess that can be connected somewhat to a more relaxed customer. These after hour gigs and special events are excellent ways for merchants to boost up sales. Talk about relaxation, lululemon is now offering free yoga before the store opens. These types of events and promos just enhance the shoppers' experience and will always lead to bigger baskets.