Max Goldberg

The Shopping Experience Gets a Tech-Up

August 27, 2010

FROM RETAILWIRE:
Consumers don't like shopping in stores as much as they once did and that's a problem for retailers with most of their dollars invested in brick and mortar outlets. What do you think are the biggest factors leading to consumers' unhappiness shopping in stores?      [more...]

To provide a better shopping experience and draw more customers into stores, retailers shouldn't look at futuristic technology; they need to look to the past. Consumers are frustrated with their inability to locate the items they want to buy and lousy customer service.

Inexperienced and non-existent sales associates drive consumers out of stores and they either don't buy or they buy online.

Out-of-stocks and the necessity to go through a maze of aisles to find what she wants make it easier to shop at home using the computer. Nothing is more frustrating than putting up with traffic to get to the store and spending precious minutes trying to locate a product, only to find that it is out of stock...and then trying to locate an employee who will confirm that the item is not available.

Back to the basics should be the rallying cry of retail.