Kai Clarke

Carrefour Looks to Reinvent the Hypermarket

August 30, 2010

FROM RETAILWIRE:
Carrefour is testing a new hypermarket concept as Western Europeans buy groceries closer to home or head to department and specialty stores for apparel and beauty products. Do large-format superstores in the U.S. face similar challenges to Carrefour's hypermarkets in Europe?      [more...]

Product, Price, Promotion and Place. Carrefour still does not understand the dynamic with their consumer and keep forgetting the important role that customer service plays. It is not the store that brings the consumer back, but the broad product selection at the right prices that appeals to the consumer...combined with great customer service. Consumers do not say "I am shopping at this store because the layout appeals to me," but instead reflect on finding the products they are looking for (no OOS), at great prices, with incredible customer service. That is the hypermarket of today....