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Jonathan Marek
Senior Vice PresidentApplied Predictive Technologies
BrainTrust Query: How Much Does a Free Cone from Baskin-Robbins Really Cost?
February 24, 2010
FROM RETAILWIRE:
Nothing says happy birthday like ice cream. Especially when that ice cream comes free from Baskin-Robbins. Wait a sec. Was it really free? Let's take a closer look. What do you think of Baskin-Robbins' free-cone-on-your-birthday promotion, given its requirements?
[more...]
No one is forcing anyone to take the free ice cream! This sounds like a great promotion. Customers can self-select out if they are anxious about privacy. As others have pointed out, BR made money, at least in this anecdotal example. Tell me again...what's the problem?
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