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Penney to Switch to EDLP?
January 23, 2012
FROM RETAILWIRE:
According to reports, J.C. Penney will shift from a high-low pricing model to something closer to everyday low pricing (EDLP) as a central thrust of its reinvention under new CEO Ron Johnson. Should Penney switch to an EDLP model? How will Penney's stores and marketing have to be reinvented to enable the EDLP model to succeed?
[more...]
The visual "noise" in Penney's stores has long distracted from the merchandise. Let's give decorum a chance here.
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