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Dyson Tries to Reinvent the Fan
July 14, 2010
FROM RETAILWIRE:
Dyson was successful in getting consumers to think differently about vaccuum cleaners and in the process got them to willingly pay a premium price to clean their floors. Now, the company is looking to do the same with fans. Will Dyson do for portable fans what it did for vacuum cleaners?
[more...]
There will be a select group of people who are willing to spend $300 for a fan. But not the masses.
Remember when the Segway came out and how people said it was revolutionary? It was, but it didn't mean people would purchase it. They didn't.
I fear that the same will hold true for this fan.
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