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Getting the Ratings You Pay For
January 27, 2012
FROM RETAILWIRE:
Deceptive reviews on e-tail sites are not a new problem. A New York Times article that says a seller of cases for tablet devices, VIP Deals, offered to rebate Amazon consumers $2 a star for reviews. Do you see any danger that reviews may soon be seen as worthless by consumers as a result of such cases?
[more...]
The comment per se might be subject to suspicion, but the quantity of comments also has a meaning. I bet we could test that where the same product or app or whatever with 2 reviews vs. 100 reviews is regarded quite differently, regardless of content. One of those behavioral economics phenomena....
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