Doron Levy

Walmart.com Goes All Click & Mortar in SoCal

November 8, 2011

FROM RETAILWIRE:
According to several reports, Walmart.com has opened a couple of pilot locations that showcase key items throughout, such as toys and consumer electronics, but direct people to the internet to actually make their purchases. Do you think the Walmart.com small format concept has legs?      [more...]

I think this is an excellent integration of bricks and clicks and it especially works well in the tighter confines of retail real estate-challenged downtown cores. Why not take it a step further and build it like a pop-up store that can travel the trade show circuit? I could see this working for bridal, housewares and gift shows and the always high traffic home improvement and DIY mega shows.