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David Biernbaum
Senior Marketing and Business Development ConsultantDavid Biernbaum Associates
Eco-Conscious Meets Cost-Conscious at P&G
March 17, 2010
FROM RETAILWIRE:
While Procter & Gamble's Future Friendly initiative aims to clear up the confusion around how to be eco-friendly, it is also designed to remove the perception of high prices that keeps consumers from buying green products. Will the Future Friendly initiative help bring conservation efforts to mainstream consumers?
[more...]
P&G has always excelled at understanding the consumer. Consumers in the critical mass are unwilling to pay premium prices for eco-friendly products.
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