Kai Clarke

Super Bowl Ads Come Up Short in Crunch Time

February 7, 2012

FROM RETAILWIRE:
Yesterday's Super Bowl was one of the most exciting in the history of the event. If only the same could have been said for the commercials, which fell short of producing much in the way of advertising highlights during the broadcast. What did you think of this year's Super Bowl ads? Which particular spots worked best (or not) and why?      [more...]

This year's ads were mediocre at best. Only a few had a true value proposition, or a call to action, and the rest were simply forgettable entertainment. How many more people are going to purchase a bag of Doritos because of the Dog commercial they saw one time during the Super Bowl? The 4 P's of marketing (Product, Price, Promotion-many times and Place) all help to create a call to action for products. Oh yeah, Samsung's ad was for their tablet, not a phone, which was designed to compete with the iPad....