Max Goldberg

Kroger Looks for Beautiful Results from Store Brand

August 19, 2010

FROM RETAILWIRE:
It's no secret to anyone who knows the food, drug and mass trades that when it comes to health and beauty care, private label brands have done pretty well in the H area, but not so great on the BC end. Are consumers more willing to try private label health and beauty care items today than they have been in the past?      [more...]

Consumers seem to be more willing to try private label throughout the store, challenging the notion that they will only buy private label foods. As they have used, and liked, private label food, they have come to trust retail brands. It's natural that retailers would rely on that trust to expand private label offerings in other sections of the store.