Gene Detroyer

Mapping Apps to Go Indoors

August 26, 2010

FROM RETAILWIRE:
Many consumers are using mobile devices and/or GPS devices to track down a particular restaurant or other landmark. Soon, consumers may be able to do pretty much the same inside of their favorite stores. Will product location applications for in-store use become common in the future?      [more...]

The BrainTrust obviously thinks this is a great idea. It is!

It is customer centric and it gives competitive advantage to those retailers who provide it. Every addition and nuance that the previous writers suggested makes sense.