Joel Rubinson

Report: Apple to Open In-Store Shops in Target

January 9, 2012

FROM RETAILWIRE:
Apple is planning to launch a store-within-a-store at more than two dozen Target locations this year, according to Apple Insider. Based on the report, Apple will initially place mini-stores in Target locations in smaller cities that aren't large enough to support a standalone Apple Store. What do you think of Apple's reported exploration of in-store shops in Target?      [more...]

I like it. A lot. Target and Apple each have such strong brand images that this will only be about the retail experience. It adds the type of Disney experience that Target wants to constantly enhance and it gives Apple additional retail reach.