Max Goldberg

Starting the Day the Homemade Way

March 4, 2010

FROM RETAILWIRE:
For those perennially rushing from pillar to post, fast food restaurants have proved obliging. But examples of recent declines at Burger King, McDonald's, 7-Eleven and Wendy were cited as evidence of economic concerns. Do you agree the downturn has increased the at-home breakfast opportunity for grocery stores?      [more...]

The downturn has hurt restaurants throughout the day, while it has increased the incidence of eating at home. Grocery stores can take advantage of this by emphasizing their breakfast ingredients and frozen and refrigerated products. This can be accomplished through advertising, circulars, in-store signage, and product positioning.

Advertising is more traditional and straightforward. In-store, grocers could cluster breakfast items together to present consumers with choice, while not having to search the store for items or ingredients.

By offering inexpensive, quick options for eating breakfast at home, grocers can help consumers and their own bottom lines.