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Home » RetailWire Braintrust Directory » Blog » Men in the Zone at H-E-B
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Carol Spieckerman

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Men in the Zone at H-E-B

February 3, 2010

FROM RETAILWIRE:
H-E-B's new Men's Zone department is looking to stake out some space specifically for guys looking for answers to their grooming needs. Will increased emphasis on men's grooming products in other stores lead to the types of increases H-E-B has seen with its Men's Zone test?      [more...]

MY COMMENTARY:

This is a truly differentiated strategy for H-E-B as other retailers, including Walmart and Target, focus singularly and unapologetically on "mom." Not long ago, I attended an executive presentation in which once again, the mantra was "mom, mom, mom." A guy in the audience jumped up during Q&A and asked "Hey, what about us?" to everyone's delight. Well, here ya' go!

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