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Giant Eagle Tests In-Store Wellness Areas
January 26, 2010
FROM RETAILWIRE:
Giant Eagle, is testing dedicated health and beauty areas featuring a wider selection of dietary supplements, a premium cosmetics counter, a pharmacy with a drive-through window, a dietitian, and a licensed skin specialist. What do you think of Giant Eagle's in-store wellness shops?
[more...]
This is a great idea! The execution and followup is the next step. They need to make sure they are staying top-of-mind for consumers so they come back often. This is a relevant issue that should be topical for a while.
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