Marge Laney

Nordstrom Links Bricks and Clicks

August 24, 2010

FROM RETAILWIRE:
Nordstrom appears to have achieved the link across selling channels that most retailers aspire to, according to reports. The department store chain manages inventories at its store and its website as one entity. What do you think about Nordstrom's approach to linking its online and offline businesses?      [more...]

A friend of mine, David Polinchock, coined the term 'oneline' which describes the merging of the online and offline experience. He defines it as the fluid to and fro movement that we experience in our day to day lives on and offline. Nordstrom executes this oneline experience seamlessly and elegantly. Add to that the online social media components that bring the community and the conversation to the shopper making it a personal connected experience. Brilliant! But really, is anyone surprised? It's Nordstrom!