[Image of: RetailWire Logo and Tagline (for print)]

Also from Martin Mehalchin...

Braintrust Resource

Integrating Customer Experience and Loyalty
Featured whitepaper (url)

Links by Martin

More Blog Entries

[Image of: Martin Mehalchin]

Martin Mehalchin

Lenati, LLC

Safeway's Loyalty Program Makes Print Ads Obsolete

February 26, 2013

Safeway could be ready to stop running print ads as early as the end of this year, according to the company's chairman and CEO Steve Burd. Do you see many other grocery chains in addition to Safeway eliminating print ads in favor of digital marketing offers in the future?      [more...]


Yes, Safeway is a clear leader with this program and as it continues to succeed, others will follow. This is the same meta trend that killed classifieds.

What will be interesting to see and what I don't think we know the answer to yet, is how grocers and other heavy circular advertisers will do acquisition marketing once they've reduced print as a part of their mix. I'm sure they will find a way, the cost savings are just too compelling.

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

Getting Started video!

View this quick tutorial and learn all the essentials...