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Walmart Can't Wait for Black Friday to Begin

November 12, 2012

Ten p.m. must have been too late a start for Walmart last Thanksgiving. This year the retailer has decided that it will swing open its doors at eight o'clock in a rush to capture greater share of consumer expenditures this holiday season. How much advantage do Walmart and others gain by opening hours earlier than the competition?      [more...]


Opening on Thanksgiving is like the four minute mile -- once it has been done it suddenly becomes easier. The justification can be for many reasons, to allow customers to shop when they want, etc., but the real reason is to try and gain a competitive advantage. Obviously, any benefit disappears when everyone does it.

I agree with Dick. It is only a matter of time before it becomes another shopping day. Is Black Wednesday far off?

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