Richard J. George, Ph.D.

The Milkman Delivers

July 9, 2010

FROM RETAILWIRE:
If you're of a certain age and grew up in America, you probably remember hearing the sound of clinking glass outside your house early in the morning as the milkman made his rounds. Is there a significant niche market for milkmen today?      [more...]

The niche market is for fresh, locally sourced products, including but not limited to milk, delivered directly to your door in the early morning hours. This is a classic example of going forward by looking back at what worked in the past.

With today's dual working parents, traditional delivery of online food orders has been organized around the work schedule of the adult members of the household. However, most everyone is home at 5 AM. The roadways are less congested, meaning more efficient deliveries. Orders can be taken as late as midnight the previous evening, resulting in fresh products available for immediate breakfast consumption.

This is the Amazon Fresh model in the Seattle test market which I understand is going well.

Yes, there are "riches in niches."