David Biernbaum

BrainTrust Query: You Are Here ... Like It or Not

August 30, 2010

FROM RETAILWIRE:
A recent study by Forrester Research concluded that, while location-based services (LBS) are intriguing, they are still too small for major marketers to spend much time on. How aggressive should retailers be around investing in location-based services? What do you see as the next evolution of LBS?      [more...]

Consumers will be always divided on how they feel about the technology available to us for location-based-services and other possibilities and applications.

Many consumers will be excited, even delighted with the conveniences that technology can provide them for ease of shopping, targeted purchasing, time-savings, efficiencies, and even fun and amusement.

However, we also live in a culture where so many people are paranoid about new technologies and the invasion of their space and privacy.

Unfortunately, for those of us that love new technology I think the fearful minority will have the loudest voices.