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Consumers Paying Full Retail Online
August 13, 2010
FROM RETAILWIRE:
It's true. Consumers will buy even if there isn't a BOGO or a 40 percent off tag attached to merchandise. Well, at least that's true some of the time when they are shopping online. Do you see retailers making the effort to get off the promotional binge across selling channels?
[more...]
It's all about access and convenience and full price may prove a small price to pay.
Discounts are expected in the brick and mortar world because retailers made the mistake of spending decades teaching consumers to never full price. Let's hope the online folks are brighter than their non-virtual peers.
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