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Max Goldberg

President
Max Goldberg & Associates

Target Execs: Technology Changing Everything

November 30, 2012

FROM RETAILWIRE:
Target has had some well-documented challenges with consumer-facing technologies in the past. But now, most of those seem to be in the company's rearview mirror. What technologies currently available do you think offer the greatest opportunity for stores to improve the customer shopping experience?      [more...]

MY COMMENTARY:

Behind the scenes: technology to ensure that products are in stock and on the shelves. Consumer facing: Wifi that works, easy availability to more information about products, and electronic coupons and loyalty systems.

That said, all of the technology in the world won't entice shoppers if they can't find what they want and complete a purchase quickly. Retailers need to staff their stores with knowledgable, helpful and friendly salespeople. They can't be replaced by technology.

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