Joan Treistman

What's So Different About Gen X'ers?

November 12, 2012

FROM RETAILWIRE:
Though much has been written lately about Millennials and Baby Boomers, the results of a recent study on Gen X CPG/healthcare shopping habits, from SymphonyIRI's MarketPulse my help fill in some gaps. Do you agree that Gen X has been hit harder by the Great Recession than other demographic groups?      [more...]

This article does not help us understand Gen X shopping habits. We're reading about 51% here and 35% there. Undoubtedly there is another perspective ... probably related to life stage. Are the 51% married with children or single living alone? Some segmentation might give us a better perspective on what these numbers really mean.

As for being hit harder in the recession, these are the people who have a future to look toward. In that regard they may feel pessimistic, however, they still have the opportunity to learn new skills for the way to make a living now and in the future.