Jerry Gelsomino

BrainTrust Query: 'I Don't Use It (Social Media) But I Totally Get It'

December 12, 2011

FROM RETAILWIRE:
One thing heard often from C-level leaders of companies is, "I don't use it, but I totally get it." They claim to understand the relevance of social networks and social media but simply choose not to use them. Is it possible to fully understand social media without personal engagement?      [more...]

I think the functional word is 'fully.' I agree as I also feel I have a good understanding of the value of social media, but afraid of it as well. Just as a casual search on the internet can hook me in and before I know it, I've spent four hours online, social media can also be a tremendous time drain. For some it is time well spent, for me, I view it as a waste of time. Saying "any corporate leader who claims that social business, media and networking "isn't for them" is either coasting to retirement or running from their responsibilities," is just as insensitive to the fact that different people have different working styles.