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Borders Alters Loyalty Program, Lowers E-Reader Prices
September 1, 2010
FROM RETAILWIRE:
Borders is introducing a new rewards program and lowering prices on its e-book readers to gain some traction in its competition with Amazon, Barnes & Noble and others. What will have a more positive effect on Borders' business; its new loyalty program options or lower e-reader prices?
[more...]
I really don't think there is any such thing as loyalty in book retailing these days and price deceleration-to-the-point-of-commoditization driven by nimble online and terrestrial players is a big reason why. Which strategy will move the needle? How about neither?
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