Also from Gene Hoffman...
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February 1, 2012
FROM RETAILWIRE:
Back in January 2007, Tesco CEO Sir Terry Leahy pledged to develop a program that would place carbon labels on the more than 50,000 products the retailer sold. In May 2008, Tesco said it was finally getting underway with its carbon labeling program. Now comes word that the company has decided to end the program saying it was too complicated and costly. Will the end of Tesco's carbon labeling program damage its credibility on sustainability issues?
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Ending the carbon labeling program shouldn't damage Tesco's reputation on sustainable issues. Tesco at least tried to make the complicated program work and the public knows it.
Tesco should just keep running top-notch retail food stores, which they do very well, and not sweat the carbon labeling program. In the future, there will be new sustainable issues and Tesco will likely give solid leadership to them.