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David Biernbaum
Senior Marketing and Business Development ConsultantDavid Biernbaum Associates
Carrefour Looks to Reinvent the Hypermarket
August 30, 2010
FROM RETAILWIRE:
Carrefour is testing a new hypermarket concept as Western Europeans buy groceries closer to home or head to department and specialty stores for apparel and beauty products. Do large-format superstores in the U.S. face similar challenges to Carrefour's hypermarkets in Europe?
[more...]
I don't believe that large-format superstores in the U.S. face similar challenges to Carrefour's hypermarkets in Europe because the U.S. has very different channel dynamics in place than does most of Europe.
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