Also from Joel Warady...
Joel Warady Group
Warady's Riffs, Raves, and Rants on Marketing
A Marketing, Branding, Social Media, & Trends Blog (URL)
December 28, 2009
FROM RETAILWIRE:
According to a survey of retailers by the National Retail Federation, 6.4 percent of holiday returns are expected to be fraudulent this year. At the same time, numerous articles in the general media this past weekend warned consumers about over-stringent return policies. Are most retailers' return policies too strict or too lenient?
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I believe that most retailers are pretty fair when it comes to their returns policy. Let's face it; a 14-day return policy should be sufficient to allow consumers to make their proper decision. Sure, there are some retailers who still don't get it. Home Depot not allowing returns from online sales to the stores is a huge mistake. If Home Depot were smart, they would encourage consumers to return in stores. This would provide them with a better chance to purchase a new, replacement item, and spend all of their refund money at Home Depot.
But all in all, most retailers seem to be pretty smart with respect to their return policies, and should be commended for the focus on the customer.