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Consumers Paying Full Retail Online
August 13, 2010
FROM RETAILWIRE:
It's true. Consumers will buy even if there isn't a BOGO or a 40 percent off tag attached to merchandise. Well, at least that's true some of the time when they are shopping online. Do you see retailers making the effort to get off the promotional binge across selling channels?
[more...]
Lies, damn lies and statistics. These numbers do not make sense, and the sampling method is very suspect, at best. Common sense belies these numbers, since we know that people shop online because they want to save, not so that they can purchase product at full price. This is especially true during a recession. No, consumers are NOT paying full retail online more than ever before....
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