Also from Ed Rosenbaum...
December 5, 2012
Social tools present the potential to level the playing field between local merchants and their national competitors. In fact, local merchants should be able to do much better, with their proximity to their communities providing an advantage in tailoring messages. What do you think of the potential of social media tools to drive loyalty across local retail communities? [more...]
To make this work locally the coalition has to be strong and determined to stay the course. Success will not happen overnight. Word of mouth has to flow. The rewards have to be satisfying.