Dan Berthiaume

Retailer Daily: Retailers See Digital Media Value Outside Store

September 1, 2010

FROM RETAILWIRE:
Retailers are more inclined to see digital media as providing value in driving store traffic than in improving the in-store experience, according to a new study from RSR Research. Ultimately, will digital media prove more valuable as a traffic driver or as a means to improve the in-store shopping experience?      [more...]

While this is purely speculative, I believe that short-term, mobile tech will mainly serve as a traffic driver, but will inevitably become a major source of in-store customer service and convenience. Watch anyone under 18 with a PDA and you'll realize the generation(s) coming up live their lives in the digital space. As they become the dominant consumers, they will be surprised by any retailer that doesn't offer substantial in-store mobile services.