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Bob Phibbs

The Retail Doctor

Starbucks Takes Coffee to a Whole New, Expensive Level

November 30, 2012

Starbucks, the company that convinced consumers to pay more for coffee drinks than they had ever done before, is appealing to the small luxury mindset along with the allure of limited supply to get consumers to pay $7 for a 16-ounce cup of coffee. What do you think of Starbucks' marketing of Costa Rica Finca Palmilera coffee?      [more...]


Other coffee houses should follow suit. To brew by the cup means there is no waste and it call open the door to beverages that fall between that high point and just drip. As much as I've fought them in the past, you have to hand it to Starbucks, it's been a whole new animal when Howard returned.

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