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Zel Bianco

President, founder and CEO
Interactive Edge

Walmart Can't Wait for Black Friday to Begin

November 12, 2012

Ten p.m. must have been too late a start for Walmart last Thanksgiving. This year the retailer has decided that it will swing open its doors at eight o'clock in a rush to capture greater share of consumer expenditures this holiday season. How much advantage do Walmart and others gain by opening hours earlier than the competition?      [more...]


There is definitely an advantage to opening stores earlier than the competition. The few hours of gained sales can help a retailer through increased sales, which is very much welcomed in the current economy. I think that anyone working in retail has to be prepared for the busy season and must know what the Black Friday onslaught entails. I hope that working non-traditional days will not cause a drop-off in customer service. If these earlier hours for Black Friday continue, will we soon be referring to Thanksgiving Day as "Black Thursday?"

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