Lisa Bradner

Google Shopping Executive Shares Holiday Best Practices

December 6, 2012

FROM RETAILWIRE:
Google transitioned beginning May 2012 from a free search model to Google Shopping, which relies solely on paid Product Listing Ads. What do you see as the benefits as well as the drawbacks of such a search engine application to retailers as well as consumers?      [more...]

Adrian nailed it, it's MDF. Certainly given Google's dominance in search, retailers and brands need to be looking at ways to use this advertising vehicle and to lead in product categories that matter to them. Ken is right though, the whole "long tail of the Internet" theory gets blown up as players like Google look more and more like Walmart and Target. I could make a comment about "the more things change..." but it would just make me sound old.