Ryan Mathews

Fresh & Easy Sets Up Shop in Food Desert

February 25, 2010

FROM RETAILWIRE:
By pretty much all accounts, Fresh & Easy has not had an easy time of it since the Tesco-owned chain opened in the U.S. But, a new store opening may point to a market opportunity.... Do food deserts offer Fresh & Easy an easier path to success in the U.S.?      [more...]

Fresh & Easy needs to do a better job aligning against the customers' needs and not the demand of their own supply chain. Until they do that, they are going to continue to struggle.