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Herb Sorensen, Ph.D.

Scientific Advisor TNS Global Retail & Shopper
Adjunct Senior Fellow, Ehrenberg-Bass Institute

Target Finally Lands in Manhattan

July 28, 2010

FROM RETAILWIRE:
After a 13-year wait, Target has opened its first store in Manhattan to packed crowds. The 174,000 square-foot store in East Harlem officially opened on July 25. How significant is Target's entry and early success with its first Manhattan store?      [more...]

MY COMMENTARY:

Let's bear in mind that Walmart began as a small "country/small" town retailer in Arkansas. This is NOT a highly competitive market. But a great place to hone skills. Those skills are VERY relevant to big cities with highly competitive markets. Of course adaptation is necessary, but after blanketing the country, those adaptive skills have been honed, too. Go TARGET!!!

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