Max Goldberg

RILA Survey: High Priority Placed on Protecting Consumer Data

March 2, 2010

FROM RETAILWIRE:
A new report released by the Retail Industry Leaders Association in partnership with Retail Systems Research finds merchants viewing data protection as a means to build their brand and business across channels in the minds of consumers. Do you see a strategic advantage in protecting shopper data and utilizing customer-specific data?      [more...]

This is a strange issue in that, as the article states, consumers do not give credit or loyalty to retailers that do a good job of protecting their data, but are merciless on retailers who violate their trust. So it is a strategic advantage provided a negative experience does not happen.

Retailers owe it to their customers to protect their data. This is just basic business sense. Touting this might bring a retailer undue attention from hackers. It's better to leave data security behind the scenes and be ultra-vigilant in safeguarding the information.