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Odonna Mathews

President
Odonna Mathews Consulting

Marketers Seek Klout From Social Media Stars

August 5, 2011

FROM RETAILWIRE:
A host of companies have popped up that monitor a person's effectiveness and influence on sites like Twitter, Facebook, LinkedIn and FourSquare by providing a social media influence score based on a myriad of factors. How would you rate the opportunity for brands to use perks to influence influencers on social media scoring sites?      [more...]

MY COMMENTARY:

Here's one more number for marketers and consumers to evaluate. My question is, how often does Klout update their rankings?

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