Also from Phil Rubin...
rDialogue
Loyalty Marketing info and Blog
Relevant Dialogue about brands and customers (URL)
February 22, 2010
FROM RETAILWIRE:
Madonna is said to be talking to Macy's about doing an exclusive line. According to a report from Women's Wear Daily, the contemporary women's collection includes apparel, accessories, intimates and footwear. What do you think about the potential for a Madonna fashion line?
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Madonna is smart, knows style, and fashion, and sex. A bankable combination if there ever was one. This is one of the best opportunities that Macy's has had in a long time and one that it would be foolish to bet against.