Joan Treistman

The Fine Art of Delicious Gift Giving

August 30, 2010

FROM RETAILWIRE:
It isn't just men whose hearts can be reached through their stomachs. Increasing numbers of food gifts are being purchased, according to a report, Food Gifting in the U.S., from Packaged Facts. Should retailers do more to promote food as gifts?      [more...]

What I like best about food for gift giving is that any size fits all. It's a great opportunity for the retailer to enhance the relationship with the buyer and the recipient of the gift.

There are also opportunities to create efficiencies with online purchasing and centralizing the fulfillment operation. Above all, the retailer can be a true "consultant" to the shopper by having a range of choices and categorizing them in a way consumers can use for selecting the best gift.