David Biernbaum

Whole Foods Shifting Back to Healthy Roots

December 23, 2009

FROM RETAILWIRE:
Over the years, Whole Foods has dabbled with chocolate fountains, and imported sea salts and truffle oil but it is now looking to shift back to its granola roots. What are the pros and cons of Whole Food's shift to focus more on healthy foods and healthy eating?      [more...]

Whole Foods needs to have an all-healthy image in order to keep its separate but more expensive appeal to its consumers. The timing is excellent because conventional supermarkets have been discontinuing non-fatty foods left and right in the SKU rationalization process.