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Jonathan Marek
Senior Vice PresidentApplied Predictive Technologies
BrainTrust Query: Supercharged Checkins
August 9, 2010
FROM RETAILWIRE:
Location-based social networks are the latest fad to hit mobile phones. The concept has mobile phone owners using GPS to "checkin" to establishments, including restaurants and retail stores. What do you think of the potential of "checkins" tied to location-based social networks?
[more...]
In a few years, I suspect we'll see the "check-in" as a quaint early step on the way to a lasting mobile retail engagement model.
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