Camille P. Schuster, Ph.D.

Marshall to Attempt A&P Turnaround

January 29, 2010

FROM RETAILWIRE:
There is no doubt A&P's parent company, The Great Atlantic & Pacific Tea. Co., is struggling mightily. The company has announced it has found a replacement in Ron Marshall, who recently left Borders after just about a year on a turnaround job there. What challenges must The Great Atlantic & Pacific Tea Company overcome to get the entire company turned around?      [more...]

Savings cost is one issue and may be the easier one. Creating a distinctive appeal and creating a differentiation in this market is not easy but is critical for success. What can A&P offer that is distinctive, different, AND of value to a group of consumers?